Creating a marketing plan
Here is the business skills session, make sure you download the tools before you watch the session
Tools for marketing planning
The One Page Marketing Plan(c) is designed to let you summarise your marketing strategy and outline activity on one page, while the marketing action plan is a practical tool for tracking your marketing activity and measuring success.
Download “One Page Marketing plan” one-page-marketing-plan.docx – 41 KB
Download “Marketing Action Plan(c)” 313-Marketing-action-plan.docx – 43 KB
Should you worry about Brexit? 5 positive things to do
Every paper and every radio and TV newscast includes something about Brexit, and often it is not positive. No one knows what is going to happen so do you need to worry? I contributed to a blog about the impact of Brexit on SMEs last month where I gave my thoughts on things that make sense to do to be prudent in the run up to Brexit, but should you worry?
How are you going to sell more in 2019?
In the end most things in business can be tracked by numbers and this is particularly true of sales.
Not only can the end result be analysed in terms of numbers, what you’ve sold, the average price, the profit, but also the numbers that got you there.
If you want to sell more you need to understand where your sales come from and even more importantly where your profit comes from.
Unlocking the magic of New Years Resolutions
As you start 2019 are you expecting the magic to work this time? Each year we set new years resolutions and then mostly we sit back and wait for them to work by magic. Learn how to make the magic work
Goal Setting
Here is the session about goal setting, make sure you have downloaded the tools before you watch the session
Tools to help you set your goals
There are four tools to help you set your goals. First you need to know where your starting point. Use the Sunflower of Life(c) to do a quick audit of the different areas of your life, then use the Responsible Organisation Charter(c) to identify where you are in your business. You can find this tool on the front page of the members section together with a video explaining it in detail.
This should have prompted some ideas for goals so use the Leading Edge Goal Setter(c) to record your goals and first steps. For more detail and a plan for the year split into quarters use the Right Track Gameplan(c). The business skills session explains in more detail the science behind setting and achieving goals.
Download “Sunflower of Life” blog-3.jpg – 285 KB
Download “Leading Edge Goal Setter” 131-leading-edge-goal-setter.docx – 234 KB
Download “Right Track Gameplan” 101-right-track-gameplan.docx – 2 MB
How and why to collaborate
This business skills session will take you through the reasons collaboration is so useful and how to make it work for you. Make sure you have downloaded the collaboration optimiser and trust tool before you watch the session
https://showtime.zoho.com/#/portal/solopreneurgc/recordings/2047815000000143082/1
Collaboration tools
Here are two tools to help you identify whether you want to collaborate and the issues you need to think about and then to establish the level of trust between the parties involved in the collaboration.
Download “Trust tool” 108-trust-tool-inc-stakeholders.docx – 2 MB
Download “Collaboration Optimiser” Collaboration-Optimiserc-Business-condensed.pdf – 230 KB
Dealing with Difficult People
Here is the recording of business skills session, due to a technical error it did not show the slides so you can download the powerpoint separately to see the slides which illustrate the points. As we say in the session the only thing I can say is sorry!
Download “Dealing with difficult people powerpoint” –
Prospect Prioritiser
Use this to identify which people or companies you want to work with
Download “Prospect Prioritiser” 128-prospect-prioritiser.xlsx – 76 KB
Five ways to build great customer relationships
The foundation of any successful business comes from customers that love you, buy from you repeatedly and recommend you to their friends and colleagues.
