The foundation of any successful business comes from customers that love you, buy from you repeatedly and recommend you to their friends and colleagues.
To achieve this, you need to establish how the relationship will work as soon as possible. Not everyone is the same so if you can tailor what you do the service will feel more special.
There are generally four levels of content marketing depending on where people are in terms of their level of interest. These can be explained by thinking about how people search in terms of the questions they are asking. I am going to use a wedding photographer as an example to show how it translates into the type of content you might offer:
Use this tool to develop a profile of your target leads, to find out about potential lead sources and to plan how you will generate leads i.e. what techniques you will use
Why do you do what you do? If you can explain that and bring it to life you will have a business which has a soul and attracts customers and supporters. Here are five areas to think about as you create your story
If you want to get more sales leads the critical thing to establish is who you want to talk to i.e. what success looks like in terms of the type of leads you get. Otherwise any promotional strategy will be a failure because it will neither have a focus nor any measure of success.
There are four quick places to look
Here is the video of the business skills session on decision making; due to a technical hitch the start has some wasted time due to an issue on the sound so it is recommended that you fast forward the first 50 seconds to the restart, it is most useful if you have already downloaded the decision making tool so that you can make notes on it
This tool will help you think through important/strategic decisions. To understand each of the sections it is best to watch the business skills session on decision making
When you are a solopreneur working on your own then you’re the one making the decisions and this can be one of the loneliest and most stressful parts of running your business. And the need to make decisions is never ending.
Decisions can be divided into three types:
- Day to day
- Longer term