4 questions to ask to find your niche
- What are you passionate about?
- What are your values?
- What do you do brilliantly?
- Who do you serve particularly well?
1 What are you passionate about?
Is there a bit of what you do that you love more than anything else? You lose track of time when you do it? This is a great place to look for a niche.
2 What are your values?
For example, we are passionate about changing the world and helping others to, we don’t want to work with people that are just chasing money and don’t care, so this gives us our niche, people who want to do something well so it has a positive impact on the people they work with.
3 What do you do brilliantly?
Is there something you do really well maybe because of your experience or your skill that could be your niche? Often the response from others will tell you, there will be something that people rave about or love when you do it, they see it as special though you may take it for granted.
4 Who do you serve particularly well?
Is there a type of customer that you have more of, or you find you can help particularly well? I met a bookkeeper who was married to a tattoo artist and had quite a few tattoo artists as clients but she was struggling for clients and didn’t feel she had a niche. This was her niche, she could cope with their world of cash payments and understood the business well, this was the obvious place to focus.
Get the tools and skills to develop your niche, you may have more than one by attending our business skills session on the 28th June 2018.
Need to know why having a niche is important then read this blog