6 reasons truly knowing yourself will boost your success in business
When you run your own business you and the business are totally intertwined.
Understanding how you work is as important as understanding any other key part of your business such as important computer software.
However, unfortunately, we don’t come with a manual or a fault management guide so you need to develop your own manual which will include what to do when you develop a problem.
Here are six important parts of the manual.
Understanding your values
Knowing what is important to you and then following your values will make you feel more at ease. For me integrity and not breaking my word is an important value so if I say I will do something today I do it even if it means working until midnight. I know if I decided tomorrow would do then I would really feel bad and beat myself up and wouldn’t even relax. If you don’t know your values, we have a tool you can use to help you identify and rank them which is the first stage in really understanding them and then implementing them in your business.
Knowing your passions
If you find yourself in a business that you are not passionate about you will almost certainly fail. One of the main benefits of running your own business is doing something that interests you and you can be passionate about. You need to be an ‘anorak’ and want to know everything about what you do as your business because it will make it not work and your passion will be infectious to others.
What’s your preferred way of working?
Your business needs to fit with how you are as a person. Do you like being with lots of people or get more done on your own? Do you need a plan or like to be spontaneous? There are tests you can do to help with this understanding, but you will know yourself when you feel comfortable. For me, I don’t like routine, I need new things to stimulate me so a business with little variety would be a disaster for me even if doing the same thing over and over again might be very profitable.
The right business physically
Some things are obvious, such as have you got the physical strength and stamina for your business if it requires physical labour or even just standing in a shop. But if you work best with regular meals and lots of sleep then a business that stops you having these will not be a long-term prospect even if in the short term you manage. Do you find travelling tiring and stressful or hate early morning starts? Your business shouldn’t undermine your health so it needs to fit with your physical needs.
Your strengths and weaknesses
Your business should play to your strengths so you need to know what they are and it needs to allow you to avoid or minimise where you are weak. This is an audit for yourself not some employer. You are the most important employer you will ever have, so do you measure up in terms of what is needed for the role?
Your Big Goals
What do you want to achieve in your life? Your business needs to help you achieve your goals whether it’s improved work life balance or changing the world by what you do. If you just run a business to pay the bills but it doesn’t help you on the road to your goals you will not have the motivation needed when things get challenging as is bound to happen. A big inspiring goal or reason will help you through the tough times.
Look at inspire2aspire for more on goal setting.
We have a business skills session on knowing yourself with the tools to help you identify your passions and what makes you unique.