If networking is part of your promotional mix then you need to measure its success against the investment you make in it.
When you run your own business you and the business are totally intertwined.
Negotiating has become a dirty word as Brexit drags on and on and people comment about how poor a negotiator Theresa May and others have been.
Here are 5 warning signs that your level of confidence may be undermining your business:
Every paper and every radio and TV newscast includes something about Brexit, and often it is not positive.
In the end most things in business can be tracked by numbers and this is particularly true of sales.
As you start 2019 are you expecting the magic to work this time?
The foundation of any successful business comes from customers that love you, buy from you repeatedly and recommend you to their friends and colleagues.
There are generally four levels of content marketing depending on where people are in terms of their level of interest.
Why do you do what you do? If you can explain that and bring it to life you will have a business which has a soul and attracts customers and supporters.
If you want to get more sales leads the critical thing to establish is who you want to talk to i.e. what success looks like in terms of the type of leads you get.
There are four quick places to look