When I was starting out in sales and marketing it was all about features and benefits and I had to analyse a sales brochure to identify the split between the two.
We spend a lot of our time talking to people who want to set up on their own and are not sure whether they should be a social enterprise or a business but I think both can be social entrepreneurs.
Sunflowers are joyful things and I think it’s great that they are now being used as a discrete way of indicating someone may have a hidden disability.
If you want to help the environment a simple way to do it is to use Ecosia as your search engine particularly when you expect to be clicking through ads.
It’s the small things that grate.
If networking is part of your promotional mix then you need to measure its success against the investment you make in it.
When you run your own business you and the business are totally intertwined.
Negotiating has become a dirty word as Brexit drags on and on and people comment about how poor a negotiator Theresa May and others have been.
Here are 5 warning signs that your level of confidence may be undermining your business:
Every paper and every radio and TV newscast includes something about Brexit, and often it is not positive.
In the end most things in business can be tracked by numbers and this is particularly true of sales.
As you start 2019 are you expecting the magic to work this time?