The foundation of any successful business comes from customers that love you, buy from you repeatedly and recommend you to their friends and colleagues.
There are generally four levels of content marketing depending on where people are in terms of their level of interest.
Why do you do what you do? If you can explain that and bring it to life you will have a business which has a soul and attracts customers and supporters.
If you want to get more sales leads the critical thing to establish is who you want to talk to i.e. what success looks like in terms of the type of leads you get.
There are four quick places to look
When you are a solopreneur working on your own then you’re the one making the decisions and this can be one of the loneliest and most stressful parts of running your business.
Running your own business can feel daunting but I know I’d never want to be doing anything else.
Your pricing is critical to your success not just because it impacts how much money you make, particularly profit, but more fundamentally it impacts what people think of you and expect.
Here are four things that would help improve your marketing.
There are four key questions to help you find your niche
Probably fortunately most people aren’t mind readers so when they see or hear a piece of promotion from you, you need to tell them what to do.
As I sit down to write this I’ve received yet another email with quite an appropriate heading: