The Niche Identifier
Completing the Niche Identifier
There are four different documents to download, a Summary Mindmap, the Niche identifier© which is split into a worksheet and questions to prompt you, a powerpoint slide you can update to Map your Competition and a Niche Action Plan© to get you started on implementing and promoting your niche.
You should also download the Responsible Organisation Charter© which is on the first page of the members area so you can score yourself on this which may identify a niche.
First date the Niche Identifier© and identify whether you are considering a niche for a particular service or product or your business as a whole, so looking back you’ll understand your reasoning.
Use the questions to help you with ideas and complete the work sheet sections as relevant to you. Thinking about different sectors and what makes some large brands so particularly successful can provide useful perspectives.
It is critical that you sense check your ideas to see if they are viable by using the last section of the worksheet.
Finally, complete the relevant sections of the Niche Action Plan particularly how you are going to prove/show your niche claims and there you go.